We designed the brand identity for Challengers, a habit-building platform where users set and complete their own goals. From the logo, color palette, and typography to the overall app interface, the design consistently communicates the brand’s core message: Willpower, Action, Achievement. We visualized the journey of taking the first step, building repetition, and ultimately reaching success, aiming to naturally convey a sense of motivation throughout the user experience.
This brand renewal was not just a visual refresh—it was a holistic redesign of the challenge experience that drives real behavioral change.
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